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Designing For Retail Spaces

Architects will talk about designing for retail, with input from the cutting-edge fashion designers whose brand they build in the three-dimensional space. Hear from the designers of iconic New York boutiques, like Alexander Wang, Phillip Lim, and Steven Alan. Moderated by Dwell editor Kelsey Keith, brothers Christopher and Dominic Leong of Leong Leong, designer Dror Benshetrit and Mark Kroeckel, the panel will discuss the process of creating rigorous design for a very tailored purpose. What do retailers look for in displaying fashion to a design-conscious public?

Sponsored by Flexform.


Date: Friday, October 5
Time: 6 - 8pm


Flexform | 155 East 56th Street | New York, NY


$20 | Buy Now


Kelsey Keith, Senior Editor, Dwell

New York-based Kelsey Keith is a senior editor at Dwell where she writes and edits In The Modern World. She's written about design, art, and architecture online and off, with stints as editor at Architizer and Curbed New York. She's obsessed with civic infrastructure, homes with gables, and architectural follies. Read more:

Dror Benshetrit

Dror Benshetrit has developed an interdisciplinary practice specializing in innovative design projects since 2002. His approach to design has shown breadth and depth through the completion of projects varying in scales and nature. His portfolio encompasses product design, architecture projects, interior design and art direction.

He explores the nature of movement, space and forms and shares with us the transformative power of design through each of his creations. Dror’s perception of the world was enriched by travels across Europe and multi-cultural experiences. He received his education at the Eindhoven Design Academy in Holland. Dror has long been interested in the complexity of the manifold meanings and uses that intersect at a single object. Rooted in a rigorous approach and methodology of movement, every project is driven with the desire to unleash the mutable and non-static nature of objects. Dror observes the world from an inquisitive eye, seeking responses to the needs of our modern lifestyle. Each project starts with questions and triggers an immersive investigation.In collaboration with a team of experts, Dror conducts thorough research focusing on materials, technology and geometry. Based in New York, he works with clients around the world; including Alessi, Bentley, Boffi, Bombay Sapphire, Cappellini, Kiehl’s, Levi’s, Lualdi, Material ConneXion, Maya Romanoff, Marithé + François Girbaud, Puma, Rosenthal, Skins Footwear, Yigal Azrouël, Shvo, Swarovski, Tumi, and Target.

Dror has lectured around the world and received numerous design awards including the GE Plastics Competition “Merging Boundaries” (2001), iF Product Design Award (2006), the Good Design Award (2008, 2010). He has gained international media exposure. and has been widely exhibited. His work is included in the permanent collections of major museums in North America, Europe and the Middle East.

Christopher Leong, Leong Leong Architecture

Christopher Leong, Assoc. AIA, received his Master of Architecture from Princeton University and his Bachelor of Arts from University of California, Berkeley where he received the Princeton Graduate Fellowship and the CED Alumni Award from UC Berkeley. Christopher’s research has focused on the intersection of architecture and urbanism, with particular interest in the contemporary urban condition that arises from the presence of continuous infrastructure. Prior to forming LLA, Christopher worked at Gluckman Mayner Architects and SHoP Architects where he led a team in the redesign of Madison Square Garden and other large scale projects. He has taught at the New Jersey Institute of Technology and has been an invited critic at various schools of architecture.

Dominic Leong, Leong Leong Architecture

Dominic Leong received his Master of Science in Advanced Architectural Design from Columbia University graduating with Honors and a Bachelor of Architecture from California Polytechnic State University, San Luis Obispo. He has lived and worked in New York, Shanghai, and Paris. He was recently a finalist for the MOMA/ PS1 Warm-up Young Architects Programs. In addition, he was awarded for the Young Architects Forum by The Architectural League of New York in 2007. He was the recipient of a Graham Foundation Grant in 2006 for his interest in the role of research in contemporary architecture education and practice. Prior to founding LLA, Dominic was a project director at Bernard Tschumi Architects and a co-founder of PARA-Project. He has taught and lectured at Columbia Graduate School of Architecture Planning and Preservation and Pratt Institute. In 2009, he was the Emergent Architect critic at Barnard/Columbia College.

Mark Kroeckel, OPENSHOP
Bio coming soon!

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