New Face of Affluence Presentation
Michela O’Connor Abrams, President, Dwell Media presents the New Face of Affluence, a study on emerging trends, shifting attitudes, and changed purchase behaviors of the “new affluents”. The results illustrate the reach and influence of the affluent design-centric consumer and the impact their purchasing power has on making or breaking brands across all industries. We learn which brands exemplify “good design” as defined by them. We put social media under the microscope in this year’s survey, looking closely at how they use social media, and what impact marketers can expect from their social media efforts. Lastly, we ask them to explore “authenticity” by defining it for us and identifying which brands they perceive as authentic.
Sponsored by Miele.
Date: Wednesday, October 3
Hours of Exhibit: 10 - 12pm (tentative)
$20 | Buy Now
Michela O’Connor Abrams, President, Dwell Media
Michela O’Connor Abrams is President of Dwell Media, the award-winning media company founded in 2000 by Lara Deam. Michela’s ten years of leadership at Dwell has led to General Excellence at the National Magazine Awards, finalist in the corporate category for the prestigious National Design Awards, and National recognition for both circulation growth and newsstand sales. In 2005, she conceived and launched Dwell on Design, the largest design show in the U.S. hosting 25,000++ design professionals and enthusiasts in 2011. She has led the development and growth of Dwell Media’s digital platforms including web, mobile, and tablet products which were recently recognized as “#1 Most Innovative” in Affinity Research’s August 2011 survey.
Ms. O'Connor Abrams herself was honored with EWIP’s prestigious 2012 “Exceptional Woman in Publishing Award” bestowed upon women leading and innovating in media. In 2005 Michela was honored by Media Industry News as their “Sales Leader of the Year.” In 2011 she was an honored Alumni of the Year by her alma mater Cal Poly in San Luis Obispo for the School of Liberal Arts. She is a former President of the Board of Goodweave, Chairman of Home & Gift for Project Angel Food’s Divine Design and sits on the boards of MPA’s Independent Magazine Advisory Group and Linguastat, while also serving on the Board of Trustees for the Marin Horizon School.
Ms. O’Connor Abrams lives in Mill Valley, California with her husband Alan, a wine entrepreneur, and their fourteen year old daughter, Taylor.